CHALLENGE CAMPAIGNS
Your creators. Your campaigns. Our network.
Self-serve access to a vetted beauty creator network — with matching, performance tracking, and a system that gets smarter with every campaign you run.
Who This Is For
Built for beauty brands that want to move fast.
You know your brand. You know your audience. You don't need someone to run your strategy — you need access to the right creators, fast matching, and a platform that actually captures what's working. The Challenge Platform gives you the infrastructure. You drive it.
You're running ads and need a steady flow of fresh beauty content.
You want to pick your own creators from a vetted, beauty-only network.
You want performance data that actually feeds back into your next campaign.
How It Works
Connect. Launch. Learn.
Connect your brand
Sign up, connect your ad account, and tell us what you're looking for — product, audience, goals.
Get matched to creators
Our system ranks and surfaces the best-fit beauty creators for your brief. You pick the roster.
Launch and approve
Creators produce. You review and approve. Content ships in the formats you need.
Track and compound
Every campaign captures performance data — hook rate, CTR, ROAS — so the next one starts sharper.
Open Challenges
Post your brief as an open challenge. Creators compete, produce, and submit — top-performing videos become your assets. Creators earn prize money. You get volume, variety, and winners.
Also included: Plotwise Strategy Framework
Challenge brands get full access to the Plotwise strategy framework — the same persona mapping, funnel-stage angles, and hook structures we use in Managed campaigns. It's not managed for you, but it's fully available for you to execute yourself.
What You Get
Every engagement includes the full stack.
Vetted creator network
Beauty-only. Hand-selected for aesthetic alignment, audience authenticity, and camera presence.
Smart creator matching
Ranked by fit for your brand, product, and audience persona.
Open challenges
Post your brief as a challenge. Creators compete, you keep the top-performing content.
Plotwise strategy framework
Full access to our persona mapping, funnel-stage angles, and hook structures — execute the system yourself.
Ad account integration
Connect Meta or TikTok. Performance flows back automatically.
Campaign management tools
Launch campaigns, manage briefs, approve content — all in one place.
Performance capture
Structured data on every campaign. What worked, what didn't, and why.
Multi-format delivery
9:16, 1:1, 4:5, 16:9. Platform-ready.
More than a marketplace. Less than an agency. Exactly what you need.
No generalists. Every creator in the network understands beauty content.
Every campaign captures structured data. The system learns whether you do or not.
The narrower the network, the sharper the matches. Beauty brands only.
Your campaigns build something bigger than content.
Every campaign you run on the Challenge Platform captures structured performance data — creator, hook, funnel stage, persona, outcome. You see your own results. But underneath, every brand on the platform is sharpening the same creative library. That means better creator matches, smarter suggestions, and a platform that improves even when you're not running campaigns. The data layer is what makes this a system, not a marketplace.
Ready to run your own campaigns on a smarter platform?
Connect your brand, pick your creators, and start building a content engine that improves with every cycle.